Why You Need to Put More of Yourself Into Your Content

I’m currently running the Solana Accelerator Content Creator Program.

We’ve just paid out our first bounties — $1,750 across some incredible entries, with over 50 people entering.

Now that the dust has settled, the DMs are rolling in:

"What can I improve?"

"How do I level up for the next one?"

And honestly, the same feedback keeps popping up across almost every review.

Put more of yourself into the content.

Not a groundbreaking secret. Not a mystical Web3 hack. Just something that almost every new creator somehow forgets.

(And I say this with the creaking bones and sage wisdom of a 36-year-old who’s basically one foot in the grave.)

It’s simple. But it’s everything.

[Yes I know I am dipping my toe into content inception, writting content about how to write content, but just allow me it this time]

Most Information Isn't Unique. You Are.

I hate to be the one to say it — but whatever you’re posting about?

- Somebody else already posted it.

- Probably in a thread with ten times the reach.

- Probably while sitting on the toilet.

It’s not the information that gets you remembered.

- It’s how you deliver it.

- Your oddly specific analogy.

- Your weird sense of humor.

- Your "maybe I shouldn’t say this but screw it" hot take.

The way you see things is the value.

Otherwise, you’re just another drop in a very loud, very crowded ocean.

People Don’t Follow Content. They Follow People.

There's this idea that if you "just provide value," followers will pour in like an avalanche.

Here’s the reality:

Value matters — but connection matters more.

You can teach someone something and they'll nod politely.

You can make someone feel something — and they'll remember you.

That’s why some creators blow up even when they’re saying stuff everyone already knows.

Because it feels like it's coming from a real person.

A person you want to cheer for, argue with, send memes to, whatever.

If your posts read like they were generated by a chatbot who's two weeks behind on cultural references...

It’s going to be a hard road.

You Don’t Have to Overshare

When people hear "show more of yourself," their brains sometimes sprint straight to overshare mode:

"Here's my life story and also my breakfast from 2008."

No. That’s not what anyone's asking for.

Adding yourself into your content can be subtle:

- Mention how you learned something the hard way.

- Crack a joke that only you would make.

- Show a little skepticism or a little excitement.

Tiny moments. Little edges. Enough for someone reading to feel the difference between "content" and "you talking to them."

"But Who Cares What I Think?"

Oh man.

This gremlin shows up fast.

- "Why would anyone care about my opinion?"

- "I'm not an expert."

- "I'm just some random guy with a bad laptop and questionable WiFi."

Here’s the truth:

Nobody cares... yet.

They start caring because you keep showing up.

You keep saying things in your way.

You build trust without begging for it.

And honestly — it took a while for my own voice to come through too.

When I first started posting, most of what I saw was this super upbeat, hyper-optimistic "we're all gonna make it!" hype content.

And I tried to match it for a while.

Spoiler: I couldn't keep up.

It just wasn't me.

Over time, what stuck — what felt easy to keep showing up with — was something a little different.

Now, whether it's online or real life, I'm mostly known for what people politely call "the Gaspode style":

- Straightforward.

- Lightly sarcastic.

- Slightly tired but still hopeful.

- Like a exhausted old man who’ll happily talk you through how the world should be — if you just let him sit down and rest for a bit.

And the key part is — that's when people started actually connecting.

When I stopped pretending to be the loudest voice in the room, and just became the clearest version of myself.

That's the goal. Not being louder — just being more you.

A Quick Gut Check Before You Hit Post

If you want a brutal but effective test for your next post, ask yourself:

- Would someone who knows me instantly recognize this as mine?

- Did I actually say anything here, or just repeat something?

- Does this sound like a person talking — or an SEO robot praying for engagement?

If you’re getting too many maybes, you’re playing it too safe.

Throw a little more of yourself in:

- Your opinion.

- Your weird analogy.

- Your sarcastic side-eye.

- Your excitement when nobody else seems excited.

Anything that reminds people there’s a real human being behind the words.

The internet isn’t short on information.

It’s short on people willing to be themselves.

Anyone can summarize a press release.

Anyone can list "10 Ways to Grow on X" or whatever flavor of growth hack is trending this week.

But nobody else can be you.

You don’t have to be the loudest, smartest, or funniest.

You just have to be real.

That's what gets remembered. That's what grows communities.

And honestly? That’s what makes creating fun — even when you feel like an elderly wizard yelling advice from your rocking chair.

Get out there. Show a little more of yourself.

That's enough content inception for me, back to playing games.